Press & Media

The new SimpliFire Inception Electric Fireplace by Heat & Glo has broken the mold on digital flame technology to offer the most realistic fire yet, giving homeowners and designers more reason to go electric with their fire features.

The Inception boasts the largest, most vivid and realistic flame available with a 36-inch viewing area using proprietary Digital Spark Technology paired with the ability to seamlessly control the brightness of the flame and ember bed. It is easy to install without the need for venting and can be controlled remotely, using the IntelliFire app, or voice command with smart speaker.

This strikingly modern, energy-efficient model is paired with realistic logs, an LED ember bed and accent lighting, creating an alluring fireplace experience with the greatest ease-of-use and versatility. It’s compatible with the Wescott Mantel Kit, providing more ways to install without traditional structural needs.

“As there are so many benefits to electric fireplaces, from easy installation, energy efficiency and cost, our latest flame technology now gives homeowners even more reason to make this an attractive focal point for their home,” said Spencer Hill, fireplace expert with Hearth & Home Technologies. “By creating the most authentic experience possible, we feel more homeowners will be warming up to adding electric fireplaces to new home construction and remodel projects.”

You can find Heat & Glo fireplaces at thousands of dealers nationally, at 29 Fireside Hearth & Home stores and online at www.heatnglo.com.