History & Heritage

In 1975 in a garage, Ron and Dan Shimek began tinkering with designs to create a better fireplace experience—one that would combine the pure draw of warmth and comfort with the style and simplicity of innovation. Today more than ever, setting the mark for the best of living.

1975

See-through Glass Fireplaces

A new perspective for memorable moments launches the most award-winning brand

1987

Direct Vent Technology

Top 25 breakthrough in residential construction assures safety and convenience

1995

FireBrick®

Patented ceramic firebox warms your room faster with less energy

2012

Energy Pro

First fireplace certified as a furnace (93% efficient), saving you fuel and cost

2015

SafeSurface™ Glass & PowerFlow™ Venting

Safe-to-the-touch glass and new flexibility to put your fireplace anywhere

2019

Best Indoor Living Product

The Foundation at International Builders' Show, for beauty and usability in your home

2020

IntelliFire® App

Smart control for the way you live, by Wi-Fi or the sound of your voice

Primo II 72 Single sided

Elegant Innovation


You seek to create a sanctuary, a worry-free oasis where you can love and live in comfort and peace. We breathe innovation to foster that atmosphere of connection. Creating experiences unrivaled today—from selection to installation to enjoyment—that define the fireplaces of tomorrow. 

closeup image of gas fireplace

Details Matter

Our forged-iron fronts look like a blacksmith made them. Our burners are of 100-percent stainless steel. We individually hand paint every log and interior. We cast our driftwood logs from those found along the Mississippi River, and captivate the senses with LED accent lighting and glowing embers. The closer you look, the more our details shine through.

smiling lady sitting in chair near fireplace

Trusted Authority

You have a unique vision, and we help you express it. With more than 1,200 local authorized dealers, we are your experienced advisor and installer. Whatever style you choose, we bring it to life with safety, convenience and captivating presence.